In a time where many people are experiencing a lack of hope, what’s more inspiring and relevant than challenging people to “Believe in Love?” And what better brand to do it than one who is synonymous with love and New York—Tiffany.
For Tiffany & Co.’s iconic love and engagement collection, I worked and collaborated on creative concept, storytelling, strategy and tagline for an emotional, evocative new platform that could stand out today.
A pared-back film brings the simple yet emotional idea, “Believe in Love,” to life.
Poignant black-and-white imagery brings “Believe in Love” to life in print.
"On October 3, Tiffany & Co. exclusively unveiled their newest video ad campaign, "Believe in Love," on Billboard, showing real couples from all backgrounds (their identities will later be revealed through a multilayer digital storytelling campaign) holding, grazing and touching hands while Keys sings her track "No One" acapella in the background."
Full story: Billboard.com