The original #ImNoAngel campaign changed the conversation around plus size and body positivity. Three years later, we were challenged with a way to reinvigorate the campaign—and the conversation.
I worked and collaborated on creative concept, storytelling, and the script for a new phase of #ImNoAngel, where heroes like Ashley Graham and Danielle Brooks could get honest about their bodies like they never had before …
The film was a new take on truth or dare, where our body positivity heroes got honest about their insecurities around their bodies (truths), while daring themselves, each other, and our audience to own them and overcome them (dare). The film debuted at the 2017 Emmy Awards, instantly garnering press and conversation.
“Flawless look after flawless look, and yet, rather surprisingly, the most thrilling beauty moment wasn’t on that red carpet, but during the commercials.
After a red carpet surely encased in Spanx (not that there’s anything wrong with that), Lane Bryant decided to debut a new #ImNoAngel commercial, starring women talking about their bodies.”
Full story: Mic.com