A socks and tights company sold at Macy’s and Nordstrom’s, Hue challenged us to infuse fashion and emotion into their brand and create a platform that gave them a clear point of view in an ultra-saturated market. The result? #ChooseColor. It’s not only a fashion message but a way of approaching life.
I worked on creative concepting for the campaign, as well as hash tag and tag line ideation, and creating an entire new tone of voice for the brand, establishing a clear new vocabulary about color, Hue-isms to be used on social, as well as a manifesto the brand could fully get behind.
Introducing #ChooseColor and the concept of our “Color Lovers” to the world.
Our Color Lovers transform a drab world and join together to #ChooseColor!
A fresh tone of voice revitalizes HUE’s social channels, giving them something to say and building equity in the #ChooseColor campaign.