Oui Juicy is not just a fragrance but words to live by. It’s all about saying yes to love, to change, and to every opportunity life throws your way.
I worked and collaborated on naming, storytelling, tag lines and concept ideation for a new fragrance pillar from Juicy Couture, specifically targeted towards a millennial audience.
An anthemic song and bold “Oui” statements introduce Oui Juicy to the world.